Largest untapped voting block – the non-voter.
NONE OF THE ABOVE (washingtonpost.com): “MOST AMERICANS WHO ARE ELIGIBLE TO VOTE, DON’T.
It may be hard to believe, and harder to accept, but the numbers are inescapable. In recent presidential elections — the quadrennial events that are the pinnacle for voter turnout — roughly half the potential voting population chose not to exercise its franchise. For some off-year elections, barely a quarter of eligible voters show up. Even this year’s ballyhooed spike in registration is considered unlikely to boost turnout to 60 percent, or anywhere near.”